Carolyn M Bloomer, Ph.D.

PRINCIPLES OF VISUAL PERCEPTION, 2nd revised edition

Under construction

Relates everyday visual experience to psychology, culture, and art.

Basic principles of visual perception for graphic designers.

Ways in which viewers read design elements and text are not universal, but involve crucial cultural differences in perception and cognition.

Behind this highly collectible genre lies a fascinating historical study.

Footage shot from train window accompanied by Chinese-jazz fusion erhu music.

PBS/WEDU documentary of American cultural exchange delegation to Guizhou Province, China.

Consumer-oriented values gradually replace traditional symbols in popular art.

How attitudes toward people of color are reinforced in journalistic and advertising images.

How color symbolism varies across cultures.

Developing literacy for designing across cultures.

A new look at models of communication for graphic designers.